THE NEW WORLD SYMPHONY
KEEP IT CLASSIC
The New World Symphony is not only the home of a professional orchestra, but it is an educational institution for talented young musicians. The six-storey atrium is a unique, stunning and futuristic building. Created by Frank Gehry, known for his deconstructive style and famous for its many expressive works such as the Guggenheim Museum in Bilbao, Spain, the Walt Disney Concert Hall in downtown Los Angeles or the Dancing House in Prague – the building silently blends into its surroundings and still radiates strength and presence.
Directly in front of the New World Symphony is the corresponding Miami Beach Soundscape Park, this is just as important as the inner life of the Concert Hall. The training of students takes place naturally inside, but everyone can continue their education in classical music in the surrounding park for free. The performances in the concert hall are projected on a 650 square meters screen to the outside.
We were able to experience one of these concerts and enjoyed it so much. In a stream of thousands of other visitors we walked with our picnic blanket into the Park, between us the elegantly dressed concertgoers into the building.
The bustling and crazy Miami Beach seems to fall silent when the first violin starts to play. 2.5 hours high thrilling which makes us all to one.
A local bank has taken this event to invite her customers to a culinary and musical picnic and managed it to use the atmosphere and the platform for her own use. A clever and restrained customer loyalty tool in a highly emotional event.
We think it’s great to take this mood, to make music accessible for everyone and we would love to see many more of these kind of events.
An ingenious complex, an impressive building, a great combination of inside and outside, as well as a great platform for discreet brand communication.
MUSIC MAKES THE CITY
PHOTOS BY INSPIRED EXPERIENCE