RED BULL SOUND SELECT
It is not new that RED BULL sells his energy drink with numerous marketing campaigns far from any product association. Mostly it is about building an image and particularly in all their sponsorship of extreme sports it is to connect a lifestyle with the product.
In Austin, Texas we joined another event from RED BULL – SOUND SELECT. As usual, the brand uses clever the existing interests of potential customers, and uses this as a stage for the hip drink. Similar to the sports and fun events they do RED BULL emphasize on emotional intensity and this case that means not supersize, brightly colored and loud then even more to hit the nerve of a particular music fanbase. As the host of the event series the beverage brand invites all over the US in small, selected venues and supports young artists from other states to become nationally known.
In this approach, in particular the location, the personality of the artists and the adress of custom music interests are the keys of succes. It is an intimate and entertaining night. Therefore RED BULL ensures besides the music some gaming machines, outdoor video projections, the native favorite food of the artist as free snacks and of course RED BULL cocktails. The brand presents itself discreetly and due to the limited tickets, free snacks and drinks the crowd feels to be invited by friends.
Again a successful brand communication of RED BULL as a inspiration to search for different platforms to interact with the products.
For more, click here: www.redbullsoundselect.com
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