A MATTRESS ON A ROAD SHOW
CASPER, a New York-based mattress startup, wants to make buying a new bed as easy as possible. Actually they’re putting a nap on wheels and bringing it to your city. Nod off in one of the napmobile’s four pods and experience the Casper from the comfort of your hometown.
With the Naptour Casper comes in 7 cities and invites you to a 10 – 20 minute nap on the perfect mattress in the middle of the city. Everybody gets his own pillowcase and can enjoy a moment of peace, while listening to bedstories and give Casper mattress a try.
A perfect brand experience. In the public space a rather intimate product invites on a charming way to get know to it. The style and very likable appearance creates interest and provide access. Due to the successful implementation of undisturbed sleep cabins passersby are ready to give it a try.
20 minutes (perhaps dreamlike) that remain in your memory.
PHOTOS BY INSPIRED EXPERIENCE AND CASPER