If you can´t get a concept on a piece of paper, don’t bother with the execution.

When we visited GREEN HAT GIN (see our previous post) we fall in love with the corporate identity and we wanted to learn more about the responsible designer. It is the DESIGN ARMY which take care of the overall appearance and even the GREEN HAT founder Mike was thrilled of their work. On the way back we stopped by these creative people in Washington D.C.

Their work and especially the story and philosophy inspired us a lot!

Pum and Jake met in another design agency and after started dating they invented the DESIGN ARMY and began the business at their kitchen table. The first clients came from a yard-sale flyer and  invitations for fundraising events they did. And this work reached and impressed the right people and they started other great projects together – as for the Washington Ballet.

Within six months they started hiring and are now a team of 10 designers. The philosophy of DESIGN ARMY says ‘If you can’t get a concept down on a piece of paper, don’t bother with the execution!’

Get a better understanding of these great agency on the website and in the following video:

This commercial for a local optician is another great job they realized: